Al Banisch is Executive Vice President, New Product Strategy at Mattson. Banisch leads key client work and build Mattson’s front-end innovation strategy practice, leveraging his extensive experience in both client and agency settings.
Most recently, Banisch served as Managing Partner and lead client relationship partner at Sterling Rice Group, a brand-building firm. He began his food career with H. J. Heinz, where he served in senior brand and general management roles. During his tenure at Heinz he implemented the Red Rocket initiative, then the most significant investment and restructuring plan in Heinz Ketchup history, driving record market share and double-digit sales and profit growth. Between these two positions , he served in Senior Vice President roles at Visa USA and at Centura Health. Banisch has extensive experience in business strategy, consumer insights, branding, and innovation across all channels of the food industry