Group Vice President of Corporate Strategy
Jim Splinter is group vice president of corporate strategy. In this position, he is responsible for leading the company’s strategic growth areas, including innovation, communications, corporate development and strategy, consumer insights and building the company’s digital and e-commerce capabilities across the enterprise.
Splinter has more than 30 years of experience with Hormel Foods. He joined the company in 1984 with Dubuque Foods, becoming product manager for retail sausage products in 1990. In 1995, he joined Hormel Foods as product manager for the meat products group in Austin, Minn., managing the marketing activities of Hormel® pepperoni, which earned a Best Print Media Campaign award from Food and Beverage magazine. In 1997, he joined the Grocery Products division as group product manager for the recipe ingredient group and oversaw the brand revitalization efforts for the SPAM® family of products.
In 1999, Splinter was promoted to senior vice president, sales and marketing of the retail division at Jennie-O Turkey Store, where he oversaw the brand equity consolidation efforts of the Jennie-O® brand and The Turkey Store™ brand. In 2003, he assumed the role of vice president of marketing for consumer products, Refrigerated Foods. He was promoted to group vice president, Grocery Products in 2010, successfully leading the segment to achieve strong growth, both organically and through acquisitions, such as Wholly Guacamole® dips, SKIPPY® peanut butter and Justin’s® nut butters. He assumed his current role in October 2016.
A native of Dubuque, Iowa, Splinter graduated from Loras College with a bachelor of arts degree in business and is a graduate of the University of Minnesota Carlson School of Management Executive Program in Minneapolis.