New Products Conference

September 30 - October 3, 2018

The Marquette
Minneapolis, MN

gilbertLinda Gilbert


  • Market Development: Sought-after "marketing guru" with my finger on the pulse of shoppers
  • Futurist: 30+ years successfully forecasting consumer trends for brands and retailers
  • Strategist: For wellness, nutrition, & sustainability opportunities

I am a recognized expert on consumer marketing and market research with a specialization in products offering wellness benefits.  I have often been described as bringing “the voice of the consumer” to business strategies. 

I am the founder of two marketing research companies:  HealthFocus International, Inc. and EcoFocus Worldwide, LLC.  I work with major national and multi-national companies linking consumer attitudes and nutrition awareness with product benefits to successfully meet the toughest brand and growth challenges. 

I have conducted extensive qualitative and quantitative studies for supplement, food, and beverage manufacturers, and their ingredient and packaging suppliers, both in the natural and mass markets.  Much of my work focuses on bringing my clients the consumer point of view on health and nutrition products.  My experience includes research for the supplement/pharma businesses Centrum, Ross Labs, and Pfizer; the food and beverage companies Campbell's, Coca Cola, Danone, Kellogg’s, Kraft, Nestle, PepsiCo, and Unilever; the retailers GNC, Walmart, Wegmans, and Whole Foods; the American Heart Association, the American Dietetic Association; and more.

I have a Bachelor of Science degree in Food Science from the University of Arizona.  I have long held interests in functional nutrition and nutritional biochemistry.


Knowledge Partner
Platinum Sponsor
Tastepoint by IFF
Gold Sponsors
Ardent Mills Brenntag Cargill Corbion Evergreen Packaging MANE Multivac Process Expo Blueberries TreeTop
Silver Sponsors
Comax Edlong Flavor Dynamics, Inc Roxlor International