Nothing can compare to attending the New Products Conference in person, however you will be able to join select sessions remotely through our Broadcasting Live program. See below for available sessions and register in advance to participate in these informative webinars. In addition to attending these sessions while they are happening, by registering you will be able to view them on-demand to play back as you like after the event ends.
9:15 AM EDT
How to Win and Lead Market Change
Speaker: Rick Lenny, IRI Chairman (former Hershey Chairman)
As former chairman & CEO of The Hershey Company, Rick Lenny knows what's required to win in the marketplace — with both the consumer and the customer. Lenny will take a look at winning in-market examples of innovation and discuss how presidents and VPs of R&D/Innovation can differentiate themselves and lead change in new directions.
3:30 PM EDT
Welcome to the New Us!
PowerBar Embraces Next-Gen Sports Nutrition
Speaker: Doug Cornille, VP. Marketing PowerBar/Premier Nutrition
One of sports nutrition’s oldest brands, PowerBar, marks its 30th anniversary with a major relaunch! Back in Emeryville, Calif., PowerBar started 2016 off strong with new packaging, new promotions and a host of new products including a protein shake, reduced sugar protein bars and Simple Fruit Energy Food, a real fruit puree. How did PowerBar officials find opportunity in a crowded sports nutrition marketplace? What are the lastest “must-haves” in product formulation for athletes and active adults? Fortunately, PowerBar could lean on the extensive resources of parent Post Foods, whose Premier Nutrition Group also includes Premier Protein, Supreme Protein and Joint Juice. Come hear Doug Cornille, PowerBar Vice President of Marketing, discuss his team’s behind-the-scenes innovation efforts.