Food & Beverage Product Development Leaders Share Success Stories
Prepared Foods' 32nd annual New Products Conference is the food & beverage industry's premier event for gaining valuable insights into global new product introductions, culinary advances and emerging consumer trends.
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2014 Keynote Address
Innovation: What Food & Beverage Leaders Can Learn From Other Sectors
Kevin McGovern, Founder, SoBe Beverages; Chairman of McGovern Capital
Kevin McGovern knows innovation—from beverages to bytes. He has founded more than 15 companies, seven of which have become world/category leaders. In addition to founding SoBe Beverages (sold to PepsiCo), McGovern, now chairman of McGovern has led successful new ventures in carbon air/water purification filters, alpha hydroxy acid (AHA) patents and even nanotechnology research. McGovern will help NPC attendees look outside the sector to identify other innovative best practices.
What’s Next for NextFoods? A Healthy Foods Company Eyes Healthy Growth
Alan Murray, President & CEO & Todd Beckman, Co-founder & COO, NextFoods
What’s next in better-for-you foods and beverages? NextFoods believes that answer involves probiotics (or good bacteria) that support healthy digestion. That’s why co-founder Todd Beckman (formerly with White Wave) launched GoodBelly Probiotic Juice Drinks in 2008. What has NextFoods’ learned about growing a company around such a distinct new product innovation platform? And how have they carved out a distinct brand positioning in the delicate arena of digestive issues? (And how has the organization survived Todd's numerous potty puns in the process?) Learn what they have done to beat the odds by applying a cost per consumer acquisition and lifetime value model to systematic growth. CEO Alan Murray joins Todd for a lively, informal presentation at our morning key note address.
Top Reasons to Attend
- Hear from Food & Beverage Product Development Leaders
- Health & Wellness Trends
- Consumer Insights
- Best Practices in Product Development Innovation
- The Spirit of Innovation Awards
- New Product Introductions
- Taste Dozens of New Products From Around the World
- Network With Your Peers
- Enjoy Fabulous and Creative Meals
- CEO, President, Vice Presidents of R&D
- CEO, President, Vice Presidents of Innovation
- Vice Presidents of Sales & Marketing
- Product Developers
- Food and Beverage Formulators
- Food Scientists
- Food Ingredient Suppliers
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